BRAND VALUES

The brand’s identity is embodied by its three fundamental values which express the foundations on which the brand is built. We share these values with our community; they are the reason for our success, they ensure our longevity and are still essential in building the future of Zadig&Voltaire.

LIBERTE-V2

 

Freedom is our driving force, our raison d’être, our constant goal. It is expressed individually in the way we think and act, nothing holding us back.

The brand’s modernity and freedom of thought mirrors that of the character it was named after in Zadig, or The Book of Fate. It is our heritage, and inextricably connects us to the world of art. We see the world through this prism, both curious and attentive. This desire to stay alert, to be aware of current environmental and societal issues, is our way of cultivating empowerment.

Every day, we strive to communicate this mindset to our community. We promote the freedom to dress however you want, to be unique rather than just like everyone ,. The in-store experience with our Zadig Stylers is at the heart of this process.

 

Being unique is a source of strength and something we are proud to have cultivated from the creation of the brand. It demonstrates the freedom that underpins our DNA and is evident in the melting pot of personalities and cultures that come together to enrich the brand.

Uniqueness is expressed in the paths of those that fuel the brand. It is proof of the confidence we place in individuals and their talents. It prioritises enthusiasm and the pleasure of working together. It protects the creativity and agility that reign at Zadig&Voltaire.This mindset resembles a philosophy: encouraging the members of our community to free themselves of external pressure.

EMPOWEREMENT-V4 

EFFORTLESS-V3

 

At Zadig&Voltaire, our high standards are reflected in the care we take to ensure we are professional, with ourselves and others. They invite us to be elegant in our actions and how we communicate. We believe that the quest for high standards is the path to excellence. We achieve this goal when boldness and collective determination meet the ambition that makes Zadig&Voltaire a brand that is constantly evolving. Our mission is to ensure you enjoy wearing our styles as much as we enjoy creating them.

LIBERTE-V2

 

Freedom is our driving force, our raison d’être, our constant goal. It is expressed individually in the way we think and act, nothing holding us back.

The brand’s modernity and freedom of thought mirrors that of the character it was named after in Zadig, or The Book of Fate. It is our heritage, and inextricably connects us to the world of art. We see the world through this prism, both curious and attentive. This desire to stay alert, to be aware of current environmental and societal issues, is our way of cultivating empowerment.

Every day, we strive to communicate this mindset to our community. We promote the freedom to dress however you want, to be unique rather than just like everyone ,. The in-store experience with our Zadig Stylers is at the heart of this process.

 

EMPOWEREMENT-V4

 

Being unique is a source of strength and something we are proud to have cultivated from the creation of the brand. It demonstrates the freedom that underpins our DNA and is evident in the melting pot of personalities and cultures that come together to enrich the brand.

Uniqueness is expressed in the paths of those that fuel the brand. It is proof of the confidence we place in individuals and their talents. It prioritises enthusiasm and the pleasure of working together. It protects the creativity and agility that reign at Zadig&Voltaire.

This mindset resembles a philosophy: encouraging the members of our community to free themselves of external pressure.

 

EFFORTLESS-V3

 

At Zadig&Voltaire, our high standards are reflected in the care we take to ensure we are professional, with ourselves and others. They invite us to be elegant in our actions and how we communicate. We believe that the quest for high standards is the path to excellence. We achieve this goal when boldness and collective determination meet the ambition that makes Zadig&Voltaire a brand that is constantly evolving. Our mission is to ensure you enjoy wearing our styles as much as we enjoy creating them.

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