From her childhood memories of Gothenburg, Cecilia Bönström brings back the colors, the paisley patterns and the floral motifs that graced the seventies. In a play of contrasts, Zadig&Voltaire mixes yesterday’s fashion codes with those of today, channeling the Sweden of the seventies into the Parisian streets of 2020. Inspirations are broad. Combinations are key. Nostalgia is a good thing, as long as it looks to the future.