Zadig&Voltaire’s heritage is one of nonchalant elegance, of a deep sense of freedom, of a liberated femininity. Saint-Tropez is the embodiment of this narrative, rooted in nature and party extravaganza. Cecilia Bönström speaks to women and men of today. In her spring/summer collection 2022, she addresses this desire for emancipation through the theme of THE ELEGANT COW-BOY.